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Category Archives: SEO

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truck driving jobs on google
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Best Practice, SEO

Free Recruiting Opportunities for Trucking Companies

Many trucking companies are missing out on free recruiting opportunities.  Finding and recruiting drivers is a key strategic direction for any trucking company right now and for the foreseeable future.  Google is one of first places many people go to find a job, or anything else for that matter.  I see many companies have job postings on their website as well.  However, unless they are properly formatted so Google can “read” them, your jobs won’t have a prominent position on Google Search.     What is Google Job Search According to Google,   “Google brings together job postings from across…

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ranking on google
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Adwords, Best Practice, Marketing Strategies, SEO, Web Marketing

I just Launched a Website and It’s not Ranking on Google

If you just launched a website recently and can’t find it on Google, there are a number of reasons you can’t see your site and it’s not ranking on Google. I get this question all the time.  People are so used to “googling” a website rather than typing in the address of that website.  However, it’s highly unlikely your website will be found on Google after you launch it. To understand why, you need to understand how Google Search works. Ranking on Google first requires that your site is indexed For every new website, including re-designed websites.  Google first has…

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mobile friendly websites
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Best Practice, SEO, Web Marketing, Website Design

Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015

Is your website a “Mobile Friendly Website”? It better be by April 21, 2015.  Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness.  If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or restaurant, then you’d better take action.  Some estimates are that about 30% of all traffic comes from mobile.  Of course you can check in your Google Analytics by device to know exactly how much on your website.

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Best Practice, eCommerce Website Design, SEO, Website Design

7 Biggest Mistakes in eCommerce Website Design

I was just asked to review an eCommerce website design that a colleague was in the process of launching. Thankfully, I pointed out the 7 biggest mistakes that were made, preventing them from bringing their revenue to a halt. Read more to make sure you’re not making these mistakes. 1. Not redirecting the old pages to the new site Forget this step when launching a new website and you could be out of business. I’ve had so many people call me to tell me they just launched a new website and their business just dried up. When I hear this…

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Best wordpress plugins
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Best Practice, SEO, Web Marketing, Website Design

Best WordPress Plugins – In My Opinion

What are the best WordPress Plugins? Here’s my list of the best WordPress Plugins.  First, you should know I’m not a programmer or application developer.  I use WordPress everyday to build sites for clients, as well as, my own website.  I know a little HTML and a little PHP and a little CSS.  I use Plugins regularly to customize sites and provide functionality without having to know how to code it myself.  I’m guessing I’m like a lot of WordPress users.  So, when you read my list of best WordPress Plugins, please take it in context.  Everyone has their own…

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video search engine optimization
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SEO

Video Search Engine Optimization: A ticket to the first page of Google?

Video Search Engine Optimization is an effective way to increase your online marketing efforts and not only increases your chances of being found on the first page of Google, but significantly increases conversions and click-throughs.  This article is going to highlight the key benefits of video search engine optimization and how videos can help you grow your business. What are the benefits of Video for Search Engine Optimization? Video Increases Engagement One of the key factors Google considers in ranking your website is the engagement of your website visitors.  Google measures engagement by the time people spend on your site…

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SEO services in mississauga ontario Canada
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Best Practice, SEO, Web Marketing

What is SEO?

You must want to know, what is SEO? What is SEO?  It is not a simple answer.  What SEO is an online marketing to market your website on the web.  It encompasses many best practices and techniques, but it’s not magic bullet or magic formula.  Here’s an example of a B2B site with on-going SEO over the last few years.  They started at zero and now are at over 5000 hits a month!  These kind of results take time and effort to achieve.  This article will show you some best practices, so next time you ask what is SEO?, You’ll…

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