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Posted on June 19, 2017 at 2:05 pm by Paul Stevens / 0

Everyone who’s been on YouTube has probably seen the video marketing ads that play before a video starts or the ads in the top right sidebar. It’s super easy to make this happen for you. We can help! What is YouTube Video Marketing? In case you haven’t seen them, usually before a video starts, a short “commercial” will play 5 seconds before the video you want to watch plays. The viewer has the option to opt out of the ad after 5 seconds and they’ll be taken to their video. Or, they can watch the commercial if they are interested…

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Best Practice, Web Marketing, Website Design

Who are you Building a Website For?

Posted on March 29, 2017 at 11:39 am by Paul Stevens / 0

Usually when I ask clients “who are you building a website for? I get a blank look. Everyone knows their business needs a website, but why? What’s the purpose? Most people don’t consider it and this article explores this subject in detail.

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Adwords, email Marketing, Marketing Strategies, Web Marketing

How to Generate a Million Dollars in New Gross Margin per Year

Posted on November 16, 2016 at 1:43 pm by Paul Stevens / 0

Digital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.

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Adwords, Best Practice, eCommerce Website Design, Web Marketing

Google Shopping Ads for Christmas

Posted on November 1, 2016 at 3:01 pm by Paul Stevens / 0

The holiday season is a great time for online retailers. Google Shopping ads are a secret weapon of sophisticated ecommerce websites. Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy. Learn what Google Shopping ads can do for your business in this article.

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eCommerce Website Design

How Much Does an ecommerce Website Cost?

Posted on October 26, 2016 at 9:52 am by Paul Stevens / 0

Many of my clients ask “how much does an ecommerce website cost”. Here are some costs to consider beyond just the initial website design cost.

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Best Practice

Domain Name Scams: Is it SPAM or do I Need to Renew my Domain Name?

Posted on September 28, 2016 at 11:58 am by Paul Stevens / 0

Have you ever got an email urging you to renew your website’s domain name immediately? How do you know if it’s legit or a domain name scam? Here’s what you need to know. I get clients sending me emails all the time asking if they should pay the invoice. Hopefully, by reading this article you’ll be able to recognize domain name scams for yourself. Domain Name Scams If you’ve received an email telling you your domain name is about to expire and to renew it now by paying by your credit card you’ve probably seen this scam. So many businesses…

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Best Practice, Website Design

Speeding Up Your Website Grows Your Business

Posted on September 9, 2016 at 10:25 am by Paul Stevens / 0

Not only does a faster website help you rank better on Google, but it has been shown to increase conversions which grows your online business. Here’s a guide to help. Benefits of Speeding Up Your Website Google has been using website speed and mobile website speed as a ranking factor for a while now. I personally have experienced increased ranking in a wide range of keywords, just by speeding up the website. In addition, there are many studies that show increased page speed results in increased conversions. 40% of users abandon a page that takes more than 3 seconds to…

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Adwords, Best Practice, News

New Google Adwords Features Boost Your Business

Posted on August 2, 2016 at 12:49 pm by Paul Stevens / 0

Google just released new Google Adwords features for advertising that they say are proven to increase click-through rates. That means more traffic for you at less cost. This article explains in detail how you can leverage these features to pump up your Adwords campaign. New Google Adwords Features are: Expanded Text Ads Responsive Display Ads Device Specific Bid Adjustments Price Extensions Expanded Text Ads Google has expanded their traditional text ads. Traditionally, it was pretty difficult to fit any kind of features and benefits into text ads in a meaningful way, especially for complex products and services. Google has addressed…

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Adwords, Best Practice, Marketing Strategies, Web Marketing

Remarketing: Small Business Secret Weapon

Posted on June 20, 2016 at 11:20 am by Paul Stevens / 0

Remarketing is a great tool that makes small business look like big business. Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can. Remarketing with Google Adwords will help you!

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Best Practice, Logo Design

Practical Things to Consider in Small Business Logo Design

Posted on June 16, 2016 at 3:57 pm by Paul Stevens / 0

Many small businesses embark on a small business logo design project focusing way too much on creative and not so much on the practicality of a logo design. Here are some key consideration in small business logo design. You’re not Nike! Many small businesses erroneously over focus on an image or symbol. Nike has spent billions of marketing dollars over many years so that people know the swoosh is Nike. Even Nike way back when had both Nike and the swoosh. It takes time and money to create an association with symbol. As a new or small business you should…

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Adwords, Video Marketing

Get More Exposure with YouTube Video Marketing

Best Practice, Web Marketing, Website Design

Who are you Building a Website For?

Adwords, email Marketing, Marketing Strategies, Web Marketing

How to Generate a Million Dollars in New Gross Margin per Year

Adwords, Best Practice, eCommerce Website Design, Web Marketing

Google Shopping Ads for Christmas

eCommerce Website Design

How Much Does an ecommerce Website Cost?

Best Practice

Domain Name Scams: Is it SPAM or do I Need to Renew my Domain Name?

Best Practice, Website Design

Speeding Up Your Website Grows Your Business

Adwords, Best Practice, News

New Google Adwords Features Boost Your Business

Adwords, Best Practice, Marketing Strategies, Web Marketing

Remarketing: Small Business Secret Weapon

Best Practice, Logo Design

Practical Things to Consider in Small Business Logo Design

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