• What the Heck is Web Marketing?

    What the Heck is Web Marketing?

    I’ve been a B2B marketer for almost 20 years.  Times have changed.  Back in the “old” days, B2B marketing was all about trade shows, advertising in trade magazines, direct mail marketing, placing ads in the yellow pages and purchasing indexes.  Networking and direct selling were also great ways to get in front o f a […]

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  • iGo Sales and Marketing Blog

    iGo Sales and Marketing Blog

    Welcome to Web Marketing! Welcome to the iGo Sales and Marketing Blog.  My name is Paul Stevens and I’ve been in B2B marketing for almost 20 years.  My passion is “the new marketing”.  While the internet has been a key marketing tool for consumers for many years, B2B marketing has just recently started to take […]

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