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Shop Services | Login-My Account | CartIt’s often difficult to explain to new or prospective customers exactly what we do with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to turn their websites into revenue generating centers. It’s not just one thing. It’s a range of things that have to be done to bring it all together to build a…
I’ve been a B2B marketer for almost 20 years. Times have changed. Back in the “old” days, B2B marketing was all about trade shows, advertising in trade magazines, direct mail marketing, placing ads in the yellow pages and purchasing indexes. Networking and direct selling were also great ways to get in front o f a…
Welcome to Web Marketing! Welcome to the iGo Sales and Marketing Blog. My name is Paul Stevens and I’ve been in B2B marketing for almost 20 years. My passion is “the new marketing”. While the internet has been a key marketing tool for consumers for many years, B2B marketing has just recently started to take…