Don’t get me wrong: I love SuiteCRM. It’s a fantastic open-source CRM for managing accounts, opportunities, and customer relationships. But when it comes to email marketing campaigns, SuiteCRM shows its age.
If you’ve ever tried to run campaigns directly inside SuiteCRM, you’ve probably experienced the same frustrations I have:
- Endless confusion trying to map out subscribe vs. unsubscribe vs. suppression vs. bounces.
- Complex and unintuitive campaign setup that feels more like coding than marketing.
- Hours wasted trying to unstick campaigns that get “stuck in the queue” when you’re up against a deadline.
SuiteCRM simply wasn’t designed for modern, automated marketing. That’s where Mautic comes in.
Mautic: Designed for Marketing Automation
Mautic isn’t a CRM — it’s built solely for marketing automation. And the best part? It syncs perfectly with SuiteCRM, so you get the best of both worlds:
- SuiteCRM for sales, service, and customer management.
- Mautic for modern, flexible marketing campaigns.
Here’s what Mautic gives you that SuiteCRM can’t:
Key Advantages of Mautic Over SuiteCRM
Email Campaign Tools
- Preference Center: A subscriber dashboard where contacts can manage their own subscriptions and preferences.
- Drag-and-Drop Builder: Mobile-responsive email builder with live previews.
- Pre-Designed Templates: A library of ready-to-use designs that can be customized.
- Dynamic Content: Personalize sections of an email (e.g., automotive vs. food industry) based on lead data.
- A/B Testing: Test subject lines, email bodies, or layouts to find what converts best.
Smarter Lead Engagement
- Lead Scoring: Track opens, clicks, downloads, and site visits unique to each contact.
- Behavior Triggers: Move contacts to new campaigns based on actions (e.g., downloading a PDF).
- Progressive Profiling: Ask new questions over time to build richer profiles.
- Cross-Device Tracking: Track leads across devices with cookies, IP, and device IDs.
Segmentation & Targeting
- Advanced Segments: Target leads who opened Email A and downloaded the attached asset, but not Email B.
- Geotargeting: Deliver campaigns by IP location.
- Multi-Channel Reach: Go beyond email with SMS, social media (Twitter/X), and web push.
Campaign Automation
- Visual Workflow Builder: Design multi-branch campaigns with an intuitive drag-and-drop canvas.
- Drip Campaigns: Time messages based on when a lead enters, not just fixed calendar dates.
- Real-Time Alerts: Notify sales instantly when high-value actions occur (e.g., asset download or meeting request).
Conversion Tools
- Form Builder: Fully featured drag-and-drop form creator to capture leads.
- Landing Page Builder: Launch campaigns with custom landing pages, CTAs, and automation behind the scenes.
- Asset Management: Host and deliver gated assets (e.g., PDFs, guides) while tracking downloads.
Analytics & Reporting
- Detailed Stats: Track opens, click-throughs, bounces, and conversions at a glance.
- Campaign Attribution: See which campaigns or assets contribute most to conversions.
- ROI Tracking: Measure the impact of marketing on your bottom line.
The Bottom Line
SuiteCRM is at least a decade behind the curve when it comes to email marketing. It’s a superb CRM, but not a marketing automation tool.
Mautic fills that gap perfectly — elegant, powerful, and built for marketers. Integrated with SuiteCRM, you get a complete system: CRM + Marketing Automation working together. Plus, it’s free and Open Source, just like SuiteCRM
How We Can Help
At iGo Sales and Marketing, we’ve been in the trenches with SuiteCRM and Mautic. We know the frustrations of trying to run campaigns inside SuiteCRM, and we know how transformative Mautic can be once it’s properly set up.
- Mautic setup and configuration.
- Training your team to use Mautic effectively.
- Seamless integration with SuiteCRM.
Ready to stop fighting with SuiteCRM campaigns and start running modern marketing automation?
Contact us today and let’s get you started with Mautic + SuiteCRM.
