Video Search Engine Optimization: A ticket to the first page of Google?
Read more: Video Search Engine Optimization: A ticket to the first page of Google?Video Search Engine Optimization is an effective way to increase your online marketing efforts and not only increases your chances of being found on the first page of Google, but significantly increases conversions and click-throughs. This article is going to highlight the key benefits of video search engine optimization and how videos can help you…
What is SEO?
Read more: What is SEO?You must want to know, what is SEO? What is SEO? It is not a simple answer. What SEO is an online marketing to market your website on the web. It encompasses many best practices and techniques, but it’s not magic bullet or magic formula. Here’s an example of a B2B site with on-going SEO…
Duplicate Content SEO Problems: How to Fix Them
Read more: Duplicate Content SEO Problems: How to Fix ThemWhat is Duplicate Content SEO? Duplicate content can show up for many reasons on your website and it is detrimental to your web marketing efforts. The reason is that search engines don’t know what the “real” page is. I’ve put a video together to explain to you how duplicate content happens and how you can…
Google Partners Launch in Canada
Read more: Google Partners Launch in CanadaGoogle Partners Event in Canada a Awesome Event! iGo Sales and Marketing attended the Google Partners launch in Toronto at the Glass Factory. The event was well attended. The new Google Partners program is an extension of the previous Google Engage program. Google recognizes that digital agencies are a big part of what makes small…
How to Increase Local Search Traffic by Tagging Your Pages with NAP
Read more: How to Increase Local Search Traffic by Tagging Your Pages with NAPThis week I thought I’d do a video blog on how to increase local search traffic and search relevance of your WordPress website by adding your NAP (Name Address Phone Number) to every page of your website. Hope You Like it. <a href=”https://plus.google.com/114905414127167655231? rel=author”>Google</a>
Going Local: Hot Local Search Optimization Tips for Driving Local Search Traffic to Your Website
Read more: Going Local: Hot Local Search Optimization Tips for Driving Local Search Traffic to Your WebsiteMost people overlook the power of local marketing and local search optimization. Google has many features designed to give local business the edge in local searches. So many people don’t use them appropriately, or even consider local search optimization. Why is Local Search Optimization so Important? A growing number of searches today are now being…
The Biggest Mistake in Website Design
Read more: The Biggest Mistake in Website DesignI see it every day. There are so many websites that make this critical website design error and it is costing them thousands, if not tens of thousands in lost revenue and business. Imagine going into a department store. The store is beautiful. All the best fixtures decorate the store. All the best products are…
Email Marketing Best Practice: 10 Essential Tips
Read more: Email Marketing Best Practice: 10 Essential TipsWhy email marketing? Consider the cost of prospecting or maintaining your current accounts. Let’s look at prospecting. Let’s say, on average a telemarketing rep can make 100 quality dials per day. They will get about 80 voicemails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and…
Infographic: How to Use SEO & SEM to Generate Revenue with Your Website
Read more: Infographic: How to Use SEO & SEM to Generate Revenue with Your WebsiteIt’s often difficult to explain to new or prospective customers exactly what we do with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to turn their websites into revenue generating centers. It’s not just one thing. It’s a range of things that have to be done to bring it all together to build a…
What the Heck is Web Marketing?
Read more: What the Heck is Web Marketing?I’ve been a B2B marketer for almost 20 years. Times have changed. Back in the “old” days, B2B marketing was all about trade shows, advertising in trade magazines, direct mail marketing, placing ads in the yellow pages and purchasing indexes. Networking and direct selling were also great ways to get in front o f a…
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