As businesses continue to compete in an increasingly digital marketplace, the need to streamline sales and marketing processes has become more important than ever. One way to achieve this goal is through the integration of SuiteCRM with Mautic, a powerful marketing automation tool that can help businesses drive growth and increase revenue. Both SuiteCRM and Mautic are free and open sourced software, so for those who are budget conscious, this is a great open source stack solution. In this article, we’ll explore the benefits of integrating SuiteCRM with Mautic, and how it can help you automate your sales and marketing processes to achieve your business goals.
Benefits of SuiteCRM Mautic Integration
- Automated Lead Follow-Up: One of the key benefits of integrating SuiteCRM with Mautic is the ability to automate lead follow-up. With Mautic, businesses can automatically send follow-up emails to leads that come in through their website, increasing the chances of a conversion. While SuiteCRM can handle this with it’s workflow automation, Mautic is so much or robust at this and the email template builder is much more user friendly and WYSIWYG. Plus, once a lead opens the email, you can now track them on your website and whatever else you are tracking like link clicks and email opens that add to a lead’s engagement score.
- Drip Campaigns: Mautic also allows businesses to set up drip campaigns that send a series of personalized messages to leads over time. This keeps the brand top-of-mind and moves leads down the sales funnel. This kind of campaign is extremely difficult to execute in SuiteCRM (although not impossible). Mautic makes sending emails to leads at a relative date from lead creation an easy task.
- Web Lead Tracking: Mautic’s web lead tracking feature allows businesses to track which pages on their website a lead visits and what actions they take. This information can be used to tailor communications and offers to the lead’s specific interests, increasing the chances of a conversion. SuiteCRM doesn’t have this feature, so Mautic is able to provide this. Plus, you can feed the data back to SuiteCRM if you like through a Web Activities module.
- Lead Scoring: Mautic’s lead scoring feature helps businesses prioritize their sales follow-up efforts based on how engaged each lead is with their brand. This saves time and helps the sales team focus on the leads most likely to convert. So for example, you can assign points to a lead based on email opens, form fills, website visits, etc. and then keep a running tally. The most engaged leads have the most points!
- Sales Follow-Up Scheduling: Mautic also offers the ability to schedule sales follow-up tasks directly in SuiteCRM. This ensures that the sales team follows up with leads in a timely manner, increasing the chances of a conversion.
- Dynamic Segmentation: Mautic’s dynamic segmentation feature allows businesses to segment their leads and contacts based on specific criteria, such as industry or status. This means that businesses no longer have to manually create and maintain mailing lists, as Mautic automatically updates and maintains the segment based on the criteria. This is a real time-saver and allows businesses to more effectively target their communications.
- Landing Page and Form Builders: No longer do you need a web developer to build a landing page and form for your next ad hoc marketing campaign. Mautic has a drag and drop WYSIWYG landing page builder and form creation tool that make it easy to create on demand landing pages for any promotion you have. This reduces the cycle time from idea to marketing promotion!
How to Integrate SuiteCRM with Mautic
To get started with integrating SuiteCRM with Mautic, businesses should first consider their unique business requirements and goals. This can be achieved through a discovery session with key stakeholders, where the current sales and marketing processes can be reviewed and optimized. Once the requirements are identified, Mautic can be integrated with SuiteCRM, allowing businesses to leverage its powerful marketing automation tools. For more information on how iGo Sales and Marketing can help you with an implementation plan, please contact us.
Mautic comes with a standard integration plugin that is used to sync fields between the two systems. While it is relatively seamless, a little bit of planning up front saves time later on.
Conclusion
The integration of SuiteCRM with Mautic can help businesses automate their sales and marketing processes, driving growth and increasing revenue. From automated lead follow-up to drip campaigns, web lead tracking, lead scoring, and sales follow-up scheduling, Mautic offers a range of powerful features that can help businesses engage with customers and convert leads. To get started with SuiteCRM Mautic integration, businesses should first consider their unique requirements and goals, and work with a trusted partner to implement a tailored solution that meets their needs.
iGo Sales and Marketing has been providing SuiteCRM Consulting and Mautic Integrations for almost 10 years. Please book a demo consult with us. It’s free!