Google Tag Manager Setup and Installation – Ecommerce

Google is ending Universal Analytics (Google Analytics) July 1, 2023.  It is being replaced with GA4 (Google Analytics 4).  GA4 does not include functionality for conversion tracking like you may have been used to in Google Analytics.  In order to track conversions, you must setup Google Tag Manager.  iGo Sales and Marketing can help.  We’ll setup up to 3 forms and/or purchase tracking in Tag Manager and create Events you can track in GA4.