Stay Onside Coaching by Greg Kimmerly – Brand Discovery, Logo Design, and Website Development

The “Stay Onside Coaching” logo embodies strength, professionalism, and the core values of leadership and teamwork integral to both sports and executive coaching. Designed for former NHL referee Greg Kimmerly, this logo incorporates a clean, masculine style with a bold color palette of navy blue, dark red, and silver. Featuring hockey-inspired elements that signify coaching and mentorship, the design highlights the brand’s unique blend of sports heritage and executive development. This visually impactful logo establishes Stay Onside Coaching as a trusted, authoritative presence for executives seeking to excel in leadership.

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Stay Onside Coaching by Greg Kimmerly – Brand Discovery, Logo Design, and Website Development

The “Stay Onside Coaching” brand was designed to establish a powerful presence in the executive coaching industry. This project began with a detailed discovery phase, delving into Greg Kimmerly’s unique background as a former NHL referee and his new venture into executive coaching for sports management professionals. We explored his vision, values, and audience, focusing on traits like leadership, resilience, and teamwork that resonate both on the ice and in the boardroom. This foundation guided the creation of a brand image that conveys strength, integrity, and trustworthiness.

Logo Design:
The logo embodies a masculine tone, reflecting both the dynamic world of professional hockey and the refined professionalism of executive coaching. With a rich color palette of navy blue, dark red, and silver, it exudes authority and inspires confidence. The design incorporates hockey-inspired elements that signify mentorship, decision-making, and leadership under pressure, while remaining accessible and relevant to executives and entrepreneurs alike. This combination makes the logo a compelling symbol of Stay Onside Coaching’s mission to elevate leadership capabilities.

Website Design:
The website design for Stay Onside Coaching continued this brand narrative, combining visual appeal with intuitive navigation. The site layout balances impactful imagery and streamlined usability, allowing visitors to engage with Greg’s story and explore his coaching services with ease. Key sections were structured to guide users through Greg’s expertise, service offerings, and lead magnets tailored to drive engagement. The design integrates colors and fonts that reinforce the brand’s strength and clarity, using navy blue for a professional tone, white and silver for readability, and dark red accents for calls to action.

Throughout the process, the aim was to create a cohesive brand experience that reflects Greg’s journey from on-ice referee to leadership coach. The final brand image is one that resonates with executives who value precision, resilience, and the courage to lead.