Mautic + SuiteCRM Lead Scoring Integration

This WordPress + SuiteCRM + Mautic integration project created a seamless marketing and sales automation pipeline. Leads captured via WordPress forms are pushed into SuiteCRM and synced with Mautic, where their activity is tracked and scored in real time. This score is then synced back to SuiteCRM, giving sales reps a prioritized, dynamic view of lead engagement.

Challenge

Businesses often struggle with fragmented lead data—marketing teams use tools like Mautic for automation and scoring, while sales rely on SuiteCRM. Without integration, reps lose context about a lead’s engagement history. The client needed a unified lead view with scoring logic to help prioritize outreach.


Solution

We built a custom WordPress plugin and webhook that:

  • Pushes WordPress form submissions into SuiteCRM
  • Creates corresponding leads in Mautic
  • Syncs Mautic’s lead scoring to a custom SuiteCRM field (mautic_points_c) using the SuiteCRM V8 API
  • Runs on updates only, minimizing API calls and database strain
  • Uses contact email to match records across systems

Technical Highlights

  • Mautic Webhook to trigger on score change
  • SuiteCRM API Integration via OAuth2 + V8 API endpoints
  • Custom Plugin Logic to push WordPress data into SuiteCRM
  • Email-Based Record Matching across platforms
  • Data Validation & Error Handling for reliable sync

Impact

✅ Provided real-time visibility into lead engagement
✅ Allowed sales reps to prioritize follow-up with hot leads (the most engaged)
✅ Bridged marketing automation and CRM
✅ Created a foundation for future marketing automation workflows


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