Mississauga website designer

Call Us: 905-817-9911

Shop Services | Login-My Account | Cart

Mautic + SuiteCRM Lead Scoring Integration

This WordPress + SuiteCRM + Mautic integration project created a seamless marketing and sales automation pipeline. Leads captured via WordPress forms are pushed into SuiteCRM and synced with Mautic, where their activity is tracked and scored in real time. This score is then synced back to SuiteCRM, giving sales reps a prioritized, dynamic view of lead engagement.

Challenge

Businesses often struggle with fragmented lead data—marketing teams use tools like Mautic for automation and scoring, while sales rely on SuiteCRM. Without integration, reps lose context about a lead’s engagement history. The client needed a unified lead view with scoring logic to help prioritize outreach.

Solution

We built a custom WordPress plugin and webhook that:

  • Pushes WordPress form submissions into SuiteCRM
  • Creates corresponding leads in Mautic
  • Syncs Mautic’s lead scoring to a custom SuiteCRM field (mautic_points_c) using the SuiteCRM V8 API
  • Runs on updates only, minimizing API calls and database strain
  • Uses contact email to match records across systems

Technical Highlights

  • Mautic Webhook to trigger on score change
  • SuiteCRM API Integration via OAuth2 + V8 API endpoints
  • Custom Plugin Logic to push WordPress data into SuiteCRM
  • Email-Based Record Matching across platforms
  • Data Validation & Error Handling for reliable sync

Impact

✅ Provided real-time visibility into lead engagement
✅ Allowed sales reps to prioritize follow-up with hot leads (the most engaged)
✅ Bridged marketing automation and CRM
✅ Created a foundation for future marketing automation workflows

Interested in Learning More About this Project?

Check out the Gallery for this Project

  • lead scoring in wordpres
  • JazzHR Gravity Forms Integration
Return to Portfolio Gallery
FEATURED PRODUCTS
Featured Product


Mautic Tasks

Note:  This is an hourly service.  2 hour minimum.

Tired of doing all the work in Mautic? You’re not alone. I can save you time with Mautic tasks like adding users, creating custom fields, designing reports, building campaigns, whatever you need. Check out my reviews for more information on what I can do for you. Hire me today!

Note: if you task requires custom coding to extend the capabilities of Mautic, please first ask if it’s possible and request a quote.

Buy Service

Featured Product


WordPress Development

Minimum: 1 Hour

On demand hourly WordPress Development is billed by the hour.  We can accomplish whatever project you’d like us to do.  Simply buy the time in advance and give us a task.  We’ll accomplish the task or contact you when your time runs out.  If you’d like an approximate time estimate in advance so you know approximately how many hours to purchase, please contact us.  All projects are 2 hour minimum.

You also have the option of purchasing a 4 hour block of time (note: cannot be broken up into 4 one hour tasks).

Buy Service

Featured Product


Website Care Plan

Website Care Plans are offered at various tiers.  See Website Care Plans Page for more details.

Buy Service

Featured Product


Platinum Website Design

This is our premium package. This is for you if you want your own look. Everything is customized to your exacting needs. Colors, fonts, layout, image sliders, photo showcases, whatever you need, up to 30 pages. If you’re brand conscious, this one is for you, you’ll want your website to be totally customized to reflect your brand.

Buy Service

×

Contact Us