Gravity Forms to SuiteCRM API Integration

This project connected Gravity Forms on a WordPress website directly to SuiteCRM using the SuiteCRM V8 REST API, enabling seamless lead capture and CRM record creation. By integrating these two platforms, we eliminated manual data entry and ensured that every form submission was automatically added to the CRM as a Lead or Contact—ready for follow-up.

Challenge

The client needed to ensure that inquiries submitted via their website’s contact forms were:

• Instantly sent to SuiteCRM,

• Properly routed to the correct sales representative, and

• Enriched with additional tracking data (e.g., source, UTM parameters).

The native Gravity Forms add-ons didn’t support SuiteCRM, and third-party plugins lacked flexibility or required unreliable middleware services.

Solution

We built a custom plugin to:

• Authenticate securely with SuiteCRM’s V8 REST API using OAuth.

• Map Gravity Forms fields to CRM fields with full support for custom fields.

• Conditionally assign new records based on form data (e.g., route to sales by region).

• Capture tracking parameters like source and campaign.

• Handle both Contact and Lead creation, with optional relationship to Accounts.

• Include error handling and logging to ensure data integrity.

Technical Highlights

• Custom WordPress plugin with modular architecture.

• Uses gform_after_submission hook to initiate API call.

• Handles token refresh, dynamic field mapping, and record deduplication.

• Extensible for future use with other modules (e.g., Cases, Opportunities).

• Supports webhook logic or tagging for Mautic and email automation workflows.

Impact

✅ Eliminated manual lead entry
✅ Ensured real-time CRM updates
✅ Enabled smarter routing and automation
✅ Improved lead response time and accountability

This integration has since been reused and adapted for multiple clients needing robust lead capture pipelines.