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Custom Affiliate Tracking for KitchensRus Using Gravity Forms and QR Codes

We developed a custom affiliate tracking system for KitchensRus using Gravity Forms and WordPress. The solution captures an affiliate ID from a QR code URL, stores it in a browser cookie, and links the ID to any form submissions that follow. This ensures affiliate attribution for offline-to-online conversions.

 

✅ Key Features:

  • QR Code Integration: Each affiliate receives a unique URL with their ID embedded, used in print materials.

  • Cookie-Based Tracking: The affiliate ID is stored in a cookie when a visitor hits the site, even if they return later.

  • Form Submission Capture: When a form is submitted, the affiliate ID is attached to the entry via a hidden field.

  • Simple, Reliable Attribution: No third-party plugins or tracking software required — all custom-coded for control and performance.

  • Expandable Design: Built to allow reporting on top-performing affiliates or even trigger bonus workflows.

💡 Impact:

  • Enabled KitchensRus to track lead sources from offline promotions like flyers and business cards.

  • Provided attribution clarity for affiliates and franchisees.

  • Helped improve ROI tracking for local campaigns.

 

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