Is your website a “Mobile Friendly Website”?
It better be by April 21, 2015. Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness. If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or restaurant, then you’d better take action. Some estimates are that about 30% of all traffic comes from mobile. Of course you can check in your Google Analytics by device to know exactly how much on your website.
Google Says,
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
So it is likely that your search ranking on mobile device will be affected if you don’t take action now.
How do I know if I have mobile issues?
If you have received a notification from Google Webmaster Tools, you should take action. If you don’t have Google Webmaster Tools set up then you can use Google’s Mobility Friendly Test Tool:
https://www.google.com/webmasters/tools/mobile-friendly/
It will tell you if your site has issues that need to be fixed.
What are some of the common issues?
- If your site is over 2 years old, there’s a good chance they styling was not built to be mobile friendly and you should contact a web designer for an update.
- If your site is built in HTML or some other static format, there’s a good chance it’s not going to be mobile friendly.
- If your site is built in WordPress recently, you may still have issues if your Robot.txt file is blocking the CSS. Google needs to crawl the CSS to determine mobile friendliness.
Where can I get help?
If you need help with any of the above issues, iGo Sales and Marketing can help you redesign, update or correct your site so that you pass Google’s mobile friendliness test.
Please contact us!
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