Integrated Marketing Services

Integrated Marketing Six Step Process

Integrated Marketing is about putting it all together, strategically, to accomplish your goals of bringing in new customers and increasing revenue from existing customers.

iGo Sales and Marketing has the expertise to help bring your integrated marketing services and put your integrated marketing strategy together.  Here’s how it’s done.

Infographic: Web Marketing Revenue Generation

Integrated Marketing Six Step Process

Step 1:  Create Website

You may already have an existing website, or not at all.  The iGo Team can help with both.  Your website needs to be designed in a way that is both visually pleasing and conveys your message and brand image.  In addition, careful consideration needs to be given to the copywriting, page structure, and how that relates to the keywords you are trying to win on Google.  iGo has an experienced team of SEO experts, copywriters and graphic designers ready to help you.

Step 2:  Create Content

High quality original content will not only drive interested traffic to your site, but if it’s also keyword rich, will help you rank with the search engines.  Fill your site with professionally written blogs, white papers, how to videos and even your own wiki.  All these pages show up in search and drive traffic to your site.  Great content also keeps people there and keeps them coming back.  Really great content gets shared, bringing even more traffic.

Step 3:  Use Content to Build a List

Now that you’ve developed great content and posted it to your site, it’s time to start thinking about conversion to leads.  Pick a few choice pieces of content and have your guests register to download them.  Whitepapers are great for this.  Make it easy to collect visitor information.  Ensure you have lots of places to subscribe, share and add contact information for you to capture for your marketing list.

Step 4:  Use Email Marketing to Build a Relationship

Use your marketing list to share blog updates and other great content.  Share coupons, special offers, send personalized letters.  Regular contact with your list strengthens your brand.  They get to know you and hopefully trust you enough to place an order.  This is a great opportunity to conduct a webinar and invite your list.

Step 5:  Sell to Your List

It’s time to start thinking about converting your leads into customers.  Use special offers, customized landing pages and limited time deals to sell your product or service to your list.

Step 6:  Drive Traffic to Your Website

Now that you’ve got the machine built, it’s time to ramp up.  Now is the time to invest in link building, Google Adwords, directories and other on-line traffic getting strategies.  Drive traffic to a well build site, with engaging content and a well thought out conversion funnel and your web marketing efforts will pay for themselves in no time.