It’s often difficult to explain to new or prospective customers exactly what we do with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to turn their websites into revenue generating centers. It’s not just one thing. It’s a range of things that have to be done to bring it all together to build a working system. I see so many people trying to drive traffic and improve their SEO, when they haven’t developed content or even conversion forms. The purpose of a website is to generate leads and revenue. Otherwise, what’s the point? Here’s how iGo Sales and Marketing brings it all together to build a system that gets traffic and converts it to leads and revenue.