We’ve all been hit hard by the Canadian Spam Legislation which makes it next to impossible to use email marketing effectively to promote our businesses. Google has the solution!
Google just released a new marketing tool that works with Google Adwords. It’s called Google Customer Email Lists. You can easily upload your email list to Google. They’ll match the email address to Google users. If your potential clients from your email list are signed in to Google while they browse and search the web they’ll get served up remarketing ads for your business. How cool is that!
How Google Customer Email Lists Work
- Upload an email list to your Adwords Shared Library
- Create a display remarketing campaign
- Use the list you just created as the audience for the remarketing campaign
That’s it! Anytime someone clicks on your add and goes to your website you’ll get charged the normal cost per click.
Why Remarketing is Effective
Remarketing is such a great way to get a chance to close the deal. You’re serving up ads to people who already have expressed interest in your goods and services. Generally, for a few more dollars invested into marketing to this group of people, you get a pretty good return on investment (ROI).
iGo Sales and Marketing Will Help You Set up Google Customer Email Lists
If you need help setting this up, here at iGo Sales and Marketing, we’re a Google Partner Agency with Adwords Certified professionals on staff to help. We’ll set it up for you. Give us a call.