Yes! It’s true. There is now an open-source free marketing automation software that’s available. It’s comparable to many of the paid solutions like Hubspot and Infusionsoft, but it’s free.
Mautic: The Open-Source Free Marketing Automation Software
I’ve recently discovered a wonderful open-source free marketing automation software called Mautic. Mautic can be installed on your web server and do all of the advanced digital marketing functions that the large companies have been doing. You can download Mautic at: https://www.mautic.org/ . Keep in mind, much like wordpress, there is a free-open source edition available at mautic.org. There’s also a paid solution where they install, host and maintain it for you that’s available on a subscription basis at: https://mautic.com/
So what can Mautic, free marketing automation software do?
It really is amazing how much you can do with this software. Mautic really allows you to integrate your website, crm and email marketing programs together in one place to never lose contact with a lead or client again. Mautic provides various free marketing automation tools that allows you to do this.
Email Marketing
Once your contacts are in Mautic, you can set up email campaigns to your contacts based on a wide variety of tags. For example, you can select contacts that came from “web” and send them out a specific campaign. You can also select contacts by industry, interest, or how ever else you have categorized them and send out campaigns that are specific to them. Unlike many of the free email marketing solutions, once you install Mautic, you are not limited by the number of contacts you can enter or the number of emails you can send.
Have you ever wanted to know if a client or lead has visited your website? Now you can! Mautic works with your website to help identify contacts by IP address or cookie. You can then see and/or get notified when a specific lead/client visits your site. Your sales people can then reach out to someone whom you know is interested.
Mautic has a complete landing page and contact form builder included. You can easily create a landing page unique to any promotion, add a form and collect leads just like the pros! Little or no HTML/CSS is required.
Automated Campaigns (Drip)
If you’ve ever wanted to set up a series of timed emails that go to new leads, now you can. Many of the other solutions for this type of strategy are very expensive and hard to manage. Mautic puts this function together with all the other functionality of collecting leads so that you can easily build drip campaigns. The campaign builder is drag and drop, so once you’ve create the messages, you just drag and drop a flow chart of how you want them sent out. Once this is set up, your marketing just happens in the background. Your clients will let you know when they are ready to buy.
Lead Scoring
Tired of your sales reps complaining that the leads are no good? Well you now have a solution with Mautic. You can assign points to your leads and the points accumulate. So for example, a website visit is 10 p0ints, a form fill is 50 points, and opened email is 5 points, etc. Let’s say you’ve determined that 75 points is a sales ready lead. You know have a way of only sending sales ready leads to sales!
Dynamic Content
Let’s say you have two unique types of clients. For the purposes of this example let’s say “buyers” and “renters”. Wouldn’t it be great to customize your landing pages, emails and messages based on whether the lead is a buyer or renter? Now you can! Mautic supports dynamic content. So you can change portions of a landing page or email based on whether the lead is a buyer or a renter.
CRM Integration
Mautic integrates with many CRM’s like Salesforce, SuiteCRM and Zoho. You can add new leads to Mautic from the CRM or push new leads to the CRM once they are sales ready. This is a great feature that makes managing your marketing system and communications with your sales team automated and super easy.
If you’re struggling to keep track of the impact of your online marketing system, Mautic offers some excellent tracking. Not only can you track by identified contacts, buy you monitor all kinds of actions that leads take like, Tweets, web visits, email opens and form fills. You can monitor the ongoing success of any of these campaigns on your dashboard.
Buyers Journey Targeting
Buyers Journey seems to be a bit of a buzzword in today’s marketing, but you can absolutely define buying stages, assign stages to leads and then send specific content to leads based on buyer journey. For example, someone in the early stages of buying a car, wants to see pictures of the car, the interior, etc. Someone further down the buyer journey maybe wants info on horsepower and fuel economy. With Mautic, you can send different marketing messages based on where the lead is in the journey.
Contact Management
If you don’t already have a CRM to manage your contacts, Mautic can do this for you. It has basic CRM features like being a customer database and logging calls, but it’s not really a CRM. For a better solution you should have both a CRM and Mautic working together.
How do I install and configure Mautic?
Installing and configuring Mautic does take a bit of work. You need to understand how to install applications on a web server and then you have to integrate it with your website, CRM and be able to build great looking content. If you’re comfortable with this, go ahead and try it on your own. If you need help, iGo Sales and Marketing can help you install and configure Mautic to meet your needs. Contact us for a free consultation. if you want to see what a Mautic landing page looks like, click on the button below.