Google has been slowly changing the Chrome browser to make users more aware of secure and insecure browsing. It’s imperative you add an SSL to your websites for both user experience, security and Google ranking in the months to come.
Going back even just a few years ago, almost all web browsing was done insecurely via HTTP. You’d notice in your URL it was http://mysite.com. Web sites usually only installed an SSL for checkout. You’d notice because the URL would be https://mysite.com. What an SSL does in encrypt the information between the user and the webserver. It also, in some cases verifies that the webserver you think your connected to is actually the web server you are connected to. You can see how this is critical for credit card transactions during checkout.
More recently, Google has been trying to subtly push website to make all URL’s https with an SSL. They’ve been slowly changing how SSL and non SSL URL’s appear in the the browser bar in Google Chrome. This fall, it will become very obvious you are not using an SSL. Here are some examples of how your URL will look in the browser:
You can see that by October 2018 the message in the browser bar will start to raise eyebrows with your website visitors if you don’t have and SSL installed. Plus, Google has started taking into account SSL as a measure of security and user experience in their ranking algorithm. So, the key message from Google here is if you don’t have your site secured with an SSL, you’d better hurry up!
You can contact your website designer for help. iGo Sales and Marketing offers SSL certificates as well as, technical help to install it on your site.