Google Partners Launch in Canada
Read more: Google Partners Launch in CanadaGoogle Partners Event in Canada a Awesome Event! iGo Sales and Marketing attended the Google Partners launch in Toronto at the Glass Factory. The event was well attended. The new Google Partners program is an extension of the previous Google Engage program. Google recognizes that digital agencies are a big part of what makes small…
Blogging Ideas: The Secret to Blogging
Read more: Blogging Ideas: The Secret to BloggingBlogging Ideas: The Secret to Blogging Many people are afraid of writing a blog because they believe they have to be an expert writer to do so. I am a firm believer that when you’re passionate about something and put your heart and mind into it, you can do anything you want. When you write…
How to Increase Local Search Traffic by Tagging Your Pages with NAP
Read more: How to Increase Local Search Traffic by Tagging Your Pages with NAPThis week I thought I’d do a video blog on how to increase local search traffic and search relevance of your WordPress website by adding your NAP (Name Address Phone Number) to every page of your website. Hope You Like it. <a href=”https://plus.google.com/114905414127167655231? rel=author”>Google</a>
Going Local: Hot Local Search Optimization Tips for Driving Local Search Traffic to Your Website
Read more: Going Local: Hot Local Search Optimization Tips for Driving Local Search Traffic to Your WebsiteMost people overlook the power of local marketing and local search optimization. Google has many features designed to give local business the edge in local searches. So many people don’t use them appropriately, or even consider local search optimization. Why is Local Search Optimization so Important? A growing number of searches today are now being…
The Biggest Mistake in Website Design
Read more: The Biggest Mistake in Website DesignI see it every day. There are so many websites that make this critical website design error and it is costing them thousands, if not tens of thousands in lost revenue and business. Imagine going into a department store. The store is beautiful. All the best fixtures decorate the store. All the best products are…
Email Marketing Best Practice: 10 Essential Tips
Read more: Email Marketing Best Practice: 10 Essential TipsWhy email marketing? Consider the cost of prospecting or maintaining your current accounts. Let’s look at prospecting. Let’s say, on average a telemarketing rep can make 100 quality dials per day. They will get about 80 voicemails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and…
Infographic: How to Use SEO & SEM to Generate Revenue with Your Website
Read more: Infographic: How to Use SEO & SEM to Generate Revenue with Your WebsiteIt’s often difficult to explain to new or prospective customers exactly what we do with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to turn their websites into revenue generating centers. It’s not just one thing. It’s a range of things that have to be done to bring it all together to build a…
What the Heck is Web Marketing?
Read more: What the Heck is Web Marketing?I’ve been a B2B marketer for almost 20 years. Times have changed. Back in the “old” days, B2B marketing was all about trade shows, advertising in trade magazines, direct mail marketing, placing ads in the yellow pages and purchasing indexes. Networking and direct selling were also great ways to get in front o f a…
iGo Sales and Marketing Blog
Read more: iGo Sales and Marketing BlogWelcome to Web Marketing! Welcome to the iGo Sales and Marketing Blog. My name is Paul Stevens and I’ve been in B2B marketing for almost 20 years. My passion is “the new marketing”. While the internet has been a key marketing tool for consumers for many years, B2B marketing has just recently started to take…
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