Category: Web Marketing

  • Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015

    Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015

    Is your website a “Mobile Friendly Website”? It better be by April 21, 2015.  Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness.  If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or […]

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  • iGo Sales and Marketing Achieves Google Partner Status

    iGo Sales and Marketing Achieves Google Partner Status

        iGo Sales and Marketing has just achieved Google Partner Status.  This means that we have met the testing and business requirements of Google to be part of their Google Partner’s Program.  As a Google Partner Agency, Google monitors that we continue to service our customers and keep our staff up to date on […]

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  • 7 Biggest Mistakes in eCommerce Website Design

    I was just asked to review an eCommerce website design that a colleague was in the process of launching. Thankfully, I pointed out the 7 biggest mistakes that were made, preventing them from bringing their revenue to a halt. Read more to make sure you’re not making these mistakes. 1. Not redirecting the old pages […]

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  • Video Brochures Marketing | Canada

    Video Brochures Marketing | Canada

    Video Brochures Marketing is so new everyone is asking “what are video brochures?”   Video Brochures Marketing is a brand new way to get your branding and marketing message across to your clients.  A video brochure is a self enclosed unit that combines a printed brochure with a LCD video unit.  The whole package can […]

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  • Target Marketing: How “Customized Solutions” is Killing Your Marketing

    Target Marketing: How “Customized Solutions” is Killing Your Marketing

    After going to a multitude of business networking events I really see that the biggest mistake small business owners make is not implementing target marketing.  It really amazes me when I ask people, “what makes your business different?” and the answer I commonly get is, “we offer customized solutions, we customize our product/service to the […]

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  • Best WordPress Plugins – In My Opinion

    Best WordPress Plugins – In My Opinion

    What are the best WordPress Plugins? Here’s my list of the best WordPress Plugins.  First, you should know I’m not a programmer or application developer.  I use WordPress everyday to build sites for clients, as well as, my own website.  I know a little HTML and a little PHP and a little CSS.  I use […]

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  • Email Marketing Best Practices

    Email Marketing Best Practices

    eMail Marketing Best Practices: Everyone is looking for email marketing best practices.  This article answers a lot of question about what you should send, how you should send it and how often. What Should I Send to My Mailing List? This is where the majority of people fall down.  They get stuck on what to […]

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  • Video Search Engine Optimization: A ticket to the first page of Google?

    Video Search Engine Optimization: A ticket to the first page of Google?

    Video Search Engine Optimization is an effective way to increase your online marketing efforts and not only increases your chances of being found on the first page of Google, but significantly increases conversions and click-throughs.  This article is going to highlight the key benefits of video search engine optimization and how videos can help you […]

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  • What is SEO?

    What is SEO?

    You must want to know, what is SEO? What is SEO?  It is not a simple answer.  What SEO is an online marketing to market your website on the web.  It encompasses many best practices and techniques, but it’s not magic bullet or magic formula.  Here’s an example of a B2B site with on-going SEO […]

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  • Google Partners Launch in Canada

    Google Partners Launch in Canada

    Google Partners Event in Canada a Awesome Event! iGo Sales and Marketing attended the Google Partners launch in Toronto at the Glass Factory.  The event was well attended.  The new Google Partners program is an extension of the previous Google Engage program.  Google recognizes that digital agencies are a big part of what makes small […]

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