Google Analytics is Being Retired
Read moreGoogle Analytics (Universal Analytics) is coming to an end. Google has just announced that as of July 1st, 2023, it will stop working (won’t receive any more data from your website). This is unfortunate because it had a lot to offer over its replacement – GA4. Previously, I had been advising clients to stick with […]
Free Recruiting Opportunities for Trucking Companies
Read moreMany trucking companies are missing out on free recruiting opportunities. Finding and recruiting drivers is a key strategic direction for any trucking company right now and for the foreseeable future. Google is one of first places many people go to find a job, or anything else for that matter. I see many companies have job […]
I just Launched a Website and It’s not Ranking on Google
Read moreIf you just launched a website recently and can’t find it on Google, there are a number of reasons you can’t see your site and it’s not ranking on Google. I get this question all the time. People are so used to “googling” a website rather than typing in the address of that website. However, […]
Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow Sales
Read moreAfter spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams the way they could be. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind. Many […]
How to Win at Local SEO
Read moreGetting your local business to appear on the first page of Google is key to getting inbound leads and calls to your business. Here is a step by step guide to help you get the local visibility you need with Local SEO.
Who are you Building a Website For?
Read moreUsually when I ask clients “who are you building a website for? I get a blank look. Everyone knows their business needs a website, but why? What’s the purpose? Most people don’t consider it and this article explores this subject in detail.
How to Generate a Million Dollars in New Gross Margin per Year
Read moreDigital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.
Google Shopping Ads for Christmas
Read moreThe holiday season is a great time for online retailers. Google Shopping ads are a secret weapon of sophisticated ecommerce websites. Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy. Learn what Google Shopping ads can do for your business in this article.
Remarketing: Small Business Secret Weapon
Read moreRemarketing is a great tool that makes small business look like big business. Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can. Remarketing with Google Adwords will help you!
What can Google Adwords do for My Business?
Read moreYou may be wondering “what can Google Adwords do for my Business?” The answer is… a lot! Many small business owners struggle with getting leads and new business. Google Adwords makes growing your business easy.
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