Web Marketing Archives - Mississauga Digital Marketing

Many trucking companies are missing out on free recruiting opportunities. Finding and recruiting drivers is a key strategic direction for any trucking company right now and for the foreseeable future. Google is one of first places many people go to find a job, or anything else for that matter. I see many companies have job postings on their website as well. However, unless they are properly formatted so Google can “read” them, your jobs won’t have a prominent position on Google Search. What is Google Job Search According to Google, “Google brings together job postings from across…

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Adwords, Best Practice, Marketing Strategies, SEO, Web Marketing

I just Launched a Website and It’s not Ranking on Google

If you just launched a website recently and can’t find it on Google, there are a number of reasons you can’t see your site and it’s not ranking on Google. I get this question all the time. People are so used to “googling” a website rather than typing in the address of that website. However, it’s highly unlikely your website will be found on Google after you launch it. To understand why, you need to understand how Google Search works. Ranking on Google first requires that your site is indexed For every new website, including re-designed websites. Google first has…

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email Marketing, Marketing Automation, Marketing Strategies, Web Marketing

Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow Sales

After spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams the way they could be. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind. Many sales teams are “old school” setting up in person appointments on a regular basis to prospect. They are not leveraging the wealth of sales leads they already have!

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Best Practice, SEO, Web Marketing

How to Win at Local SEO

Getting your local business to appear on the first page of Google is key to getting inbound leads and calls to your business. Here is a step by step guide to help you get the local visibility you need with Local SEO.

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Best Practice, Web Marketing, Website Design

Who are you Building a Website For?

Usually when I ask clients “who are you building a website for? I get a blank look. Everyone knows their business needs a website, but why? What’s the purpose? Most people don’t consider it and this article explores this subject in detail.

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Adwords, email Marketing, Marketing Strategies, Web Marketing

How to Generate a Million Dollars in New Gross Margin per Year

Digital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.

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Adwords, Best Practice, eCommerce Website Design, Web Marketing

Google Shopping Ads for Christmas

The holiday season is a great time for online retailers. Google Shopping ads are a secret weapon of sophisticated ecommerce websites. Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy. Learn what Google Shopping ads can do for your business in this article.

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Adwords, Best Practice, Marketing Strategies, Web Marketing

Remarketing: Small Business Secret Weapon

Remarketing is a great tool that makes small business look like big business. Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can. Remarketing with Google Adwords will help you!

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Adwords, Web Marketing

What can Google Adwords do for My Business?

You may be wondering “what can Google Adwords do for my Business?” The answer is… a lot! Many small business owners struggle with getting leads and new business. Google Adwords makes growing your business easy.

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Best Practice, SEO, Web Marketing, Website Design

Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015

Is your website a “Mobile Friendly Website”? It better be by April 21, 2015. Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness. If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or restaurant, then you’d better take action. Some estimates are that about 30% of all traffic comes from mobile. Of course you can check in your Google Analytics by device to know exactly how much on your website.

Category Archives: Web Marketing

Best Practice, SEO

Free Recruiting Opportunities for Trucking Companies

Adwords, Best Practice, Marketing Strategies, SEO, Web Marketing

I just Launched a Website and It’s not Ranking on Google

email Marketing, Marketing Automation, Marketing Strategies, Web Marketing

Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow Sales

Best Practice, SEO, Web Marketing

How to Win at Local SEO

Best Practice, Web Marketing, Website Design

Who are you Building a Website For?

Adwords, email Marketing, Marketing Strategies, Web Marketing

How to Generate a Million Dollars in New Gross Margin per Year

Adwords, Best Practice, eCommerce Website Design, Web Marketing

Google Shopping Ads for Christmas

Adwords, Best Practice, Marketing Strategies, Web Marketing

Remarketing: Small Business Secret Weapon

Adwords, Web Marketing

What can Google Adwords do for My Business?

Best Practice, SEO, Web Marketing, Website Design

Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015

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Category Archives: Web Marketing

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Adwords, Best Practice, Marketing Strategies, SEO, Web Marketing

email Marketing, Marketing Automation, Marketing Strategies, Web Marketing

Best Practice, SEO, Web Marketing

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Adwords, email Marketing, Marketing Strategies, Web Marketing

Adwords, Best Practice, eCommerce Website Design, Web Marketing

Adwords, Best Practice, Marketing Strategies, Web Marketing

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Best Practice, SEO, Web Marketing, Website Design

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