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Category Archives: Web Marketing

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digital marketing trucking and logistics
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email Marketing, Marketing Automation, Marketing Strategies, Web Marketing

Trucking & Logistics Companies aren’t Leveraging Digital Marketing

After spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind.  Many sales teams are “old school” setting up in person appointments on a regular basis to prospect.  They are not leveraging the wealth of sales leads they already have! was last modified: April 7th, 2018 by Paul Stevens

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local seo image of local business
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Best Practice, SEO, Web Marketing

How to Win at Local SEO

Getting your local business to appear on the first page of Google is key to getting inbound leads and calls to your business.  Here is a step by step guide to help you get the local visibility you need with Local SEO. was last modified: November 1st, 2017 by Paul Stevens

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Adwords, email Marketing, Marketing Strategies, Web Marketing

How to Generate a Million Dollars in New Gross Margin per Year

Digital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system.  Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year. was last modified: August 17th, 2018 by Paul Stevens

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online shipping ecommerce
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Adwords, Best Practice, eCommerce Website Design, Web Marketing

Google Shopping Ads for Christmas

The holiday season is a great time for online retailers.  Google Shopping ads are a secret weapon of sophisticated ecommerce websites.  Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy.   Learn what Google Shopping ads can do for your business in this article. was last modified: November 1st, 2016 by Paul Stevens

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Google Remarketing how to
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Adwords, Best Practice, Marketing Strategies, Web Marketing

Remarketing: Small Business Secret Weapon

Remarketing is a great tool that makes small business look like big business.  Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can.  Remarketing with Google Adwords will help you! was last modified: June 20th, 2016 by Paul Stevens

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mobile friendly websites
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Best Practice, SEO, Web Marketing, Website Design

Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015

Is your website a “Mobile Friendly Website”? It better be by April 21, 2015.  Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness.  If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or restaurant, then you’d better take action.  Some estimates are that about 30% of all traffic comes from mobile.  Of course you can check in your Google Analytics by device to know exactly how much on your website. was last modified: June 2nd, 2016 by Paul…

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Google Partner's Badge
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Adwords, Web Marketing

iGo Sales and Marketing Achieves Google Partner Status

 iGo Sales and Marketing has just achieved Google Partner Status.  This means that we have met the testing and business requirements of Google to be part of their Google Partner’s Program.  As a Google Partner Agency, Google monitors that we continue to service our customers and keep our staff up to date on the latest Google marketing products by regularly testing and our staff to maintain adwords certification and to monitor our business accounts to ensure they are maintained in the best interest of the client. iGo Sales and Marketing would like to thank our clients for trusting…

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Best Practice, eCommerce Website Design, SEO, Website Design

7 Biggest Mistakes in eCommerce Website Design

I was just asked to review an eCommerce website design that a colleague was in the process of launching. Thankfully, I pointed out the 7 biggest mistakes that were made, preventing them from bringing their revenue to a halt. Read more to make sure you’re not making these mistakes. 1. Not redirecting the old pages to the new site Forget this step when launching a new website and you could be out of business. I’ve had so many people call me to tell me they just launched a new website and their business just dried up. When I hear this…

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