No products in the cart.

Search

Contact us:  905-817-9911

  • Register
    Register Form

Category Archives: Marketing Automation

Return to Previous Page
suitecrm mail follow up calls automation
View large More details
Marketing Automation, SuiteCRM

SuiteCRM Create Follow Up Calls from Campaigns via Workflow

A common request I get from clients is to create follow up calls from either an email campaign or regular snail mail mailing campaign.  This can be done fairly easily in SuiteCRM and save time on coordinating and tracking follow up calls. However, the sales manager in me says “Why are you calling to follow up on a mailing?”.   How does this call go…   “I sent you something, did you get it?”.   Not only do you spend a substantial amount of time trying to get a hold of the person, for what is the purpose?  What if they say no,…

Read More
drip campaigns with suitecrm and mautic
View large More details
Best Practice, Marketing Automation, Mautic, SuiteCRM

DRIP Campaigns with Mautic & SuiteCRM

I get clients asking all the time about building DRIP type campaigns in SuiteCRM.  While SuiteCRM is great for certain types of email marketing, DRIP campaigns are not one of them.  I usually recommend Mautic, which synchs contacts pretty seamlessly with SuiteCRM as a great marketing platform to achieve DRIP campaigns with SuiteCRM. What is a DRIP Campaign The key to a drip campaign is that it sends a timed series of emails at a relative date to when the person was added to the campaign.  SuiteCRM is great at sending campaigns to a campaign list on a specific date. …

Read More
View large More details
Marketing Automation, SuiteCRM, Uncategorized

30 Time Saving SuiteCRM Workflow Automation Ideas

SuiteCRM Workflow automation is the real power of a CRM. Automating your workflow and follow up ensures consistency and reduces workload. So many clients see a CRM as a database. It definitely is a database, but if you’re only using a CRM store information you’re missing out on the real power of a CRM. I’ve put together a list of 30 Time Saving SuiteCRM Workflow Automation ideas that will help you leverage the power of a CRM, reduce costs, improve close rates and ensure consistency in your processes. Introductory Email After you add a lead to SuiteCRM automatically send an…

Read More
transportation marketing automation
View large More details
Best Practice, Marketing Automation, Marketing Strategies

Transportation Marketing Automation

Transportation Marketing Automation Overview Marketing Automation is widely used throughout other industries but Trucking and Logistics companies seem slow to adopt Marketing Automation.  Transportation Marketing Automation is a great way to fire start your sales team with qualified leads.  Plus, because it’s automated, contact activity is no longer dependent upon the limitations of your sales team.  Your sales team only have to deal with qualified leads that are identified in the marketing system as engaged interested buyers. The key benefits of Marketing Automation in the transportation and logistics industries are lower cost per lead, lower sales cost per new customer,…

Read More
View large More details
Marketing Automation, Mautic, SuiteCRM

SuiteCRM Web Activities Integration with Mautic

SuiteCRM Web Activities Integration with Mautic should work out of the box, but you keep getting the error: mautic.ERROR: INTEGRATION ERROR: Sugarcrm – Module Does Not Exist mtc_WebActivities set_entries POST [] [] I think what’s going on here is that this module probably existed in SugarCRM CE at one point and did not end up in SuiteCRM. So the solution is pretty simple, you need to create a module for it.  This article is going to be a quick tutorial on how to create the module and get it work in SuiteCRM. Pre-requisites This is not a beginners tutorial.  I’m…

Read More
View large More details
email Marketing, Marketing Automation, Marketing Strategies, Web Marketing

Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow Sales

After spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams the way they could be. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind.  Many sales teams are “old school” setting up in person appointments on a regular basis to prospect.  They are not leveraging the wealth of sales leads they already have!

Read More

Our Clients Include

DSN Chemical transportation Logo hi res
Left-Lane-SECONDARY-LOGO-Horizontal-
cropped-logo
Logo_636551183110708030
Double-D-Logo
Print
wyselogo
starvan-logo
Scintrex_LRS_logo
tamarack-freight-logo-125

Copyright© iGo Sales and Marketing 2022

Get a FREE SEO Site Audit

Fill out the form and we'll send you a FREE SEO audit of your site. Normally valued at $250.
By submitting this form, you agree to the privacy policy.