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Category Archives: Marketing Automation

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Marketing Automation, SuiteCRM, Uncategorized

30 Time Saving SuiteCRM Workflow Automation Ideas

SuiteCRM Workflow automation is the real power of a CRM. Automating your workflow and follow up ensures consistency and reduces workload. So many clients see a CRM as a database. It definitely is a database, but if you’re only using a CRM store information you’re missing out on the real power of a CRM. I’ve put together a list of 30 Time Saving SuiteCRM Workflow Automation ideas that will help you leverage the power of a CRM, reduce costs, improve close rates and ensure consistency in your processes. Introductory Email After you add a lead to SuiteCRM automatically send an…

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transportation marketing automation
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Best Practice, Marketing Automation, Marketing Strategies

Transportation Marketing Automation

Transportation Marketing Automation Overview Marketing Automation is widely used throughout other industries but Trucking and Logistics companies seem slow to adopt Marketing Automation.  Transportation Marketing Automation is a great way to fire start your sales team with qualified leads.  Plus, because it’s automated, contact activity is no longer dependent upon the limitations of your sales team.  Your sales team only have to deal with qualified leads that are identified in the marketing system as engaged interested buyers. The key benefits of Marketing Automation in the transportation and logistics industries are lower cost per lead, lower sales cost per new customer,…

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Marketing Automation, Mautic, SuiteCRM

SuiteCRM Web Activities Integration with Mautic

SuiteCRM Web Activities Integration with Mautic should work out of the box, but you keep getting the error: mautic.ERROR: INTEGRATION ERROR: Sugarcrm – Module Does Not Exist mtc_WebActivities set_entries POST [] [] I think what’s going on here is that this module probably existed in SugarCRM CE at one point and did not end up in SuiteCRM. So the solution is pretty simple, you need to create a module for it.  This article is going to be a quick tutorial on how to create the module and get it work in SuiteCRM. Pre-requisites This is not a beginners tutorial.  I’m…

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email Marketing, Marketing Automation, Marketing Strategies, Web Marketing

Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow Sales

After spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams the way they could be. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind.  Many sales teams are “old school” setting up in person appointments on a regular basis to prospect.  They are not leveraging the wealth of sales leads they already have!

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