Category Archives: Marketing Automation

After spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind.  Many sales teams are “old school” setting up in person appointments on a regular basis to prospect.  They are not leveraging the wealth of sales leads they already have!