Category Archives: email Marketing

Why email marketing? Consider the cost of prospecting or maintaining your current accounts.  Let’s look at prospecting.  Let’s say, on average a telemarketing rep can make 100 quality dials per day.  They will get about 80 voice mails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and about 1 will be in a buying cycle. (This is based on my telemarketing experience). At $15 per hour, that means it costs about $120 per qualified lead.  Now depending on your close ratio of qualified leads, your cost per new customer could be…