email Marketing, Marketing Automation, Marketing Strategies, Web Marketing
Trucking & Logistics Companies aren’t Leveraging Digital Marketing
After spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind. Many sales teams are “old school” setting up in person appointments on a regular basis to prospect. They are not leveraging the wealth of sales leads they already have!
Read MoreAdwords, email Marketing, Marketing Strategies, Web Marketing
How to Generate a Million Dollars in New Gross Margin per Year
Digital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.
Read MoreBest Practice, email Marketing
The Formula for a Great Direct Response Mailer
Direct response mail has been around since the invention of mail. Whether your using email as the medium or a traditionally printed post card or flyer; the principals of a direct response mailer are the same. Learn how to put it all together by reading the rest of this blog post.
Read MoreBest Practice, email Marketing, Web Marketing
Email Marketing Best Practices
eMail Marketing Best Practices: Everyone is looking for email marketing best practices. This article answers a lot of question about what you should send, how you should send it and how often. What Should I Send to My Mailing List? This is where the majority of people fall down. They get stuck on what to send out to their mailing list. It’s not really that complicated. There are five basic categories of emails you should be sending out to your list. 1. News The purpose of news is to give your mailing list some knowledge. Knowledge is valuable. You are…
Read MoreBest Practice, email Marketing, Web Marketing
Email Marketing Best Practice: 5 Essential Tips
Why email marketing? Consider the cost of prospecting or maintaining your current accounts. Let’s look at prospecting. Let’s say, on average a telemarketing rep can make 100 quality dials per day. They will get about 80 voice mails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and about 1 will be in a buying cycle. (This is based on my telemarketing experience). At $15 per hour, that means it costs about $120 per qualified lead. Now depending on your close ratio of qualified leads, your cost per new customer could be…
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