Understanding Email Deliverability: DMARC, SPF, and DKIM
Read more: Understanding Email Deliverability: DMARC, SPF, and DKIMEmail Deliverability is crucial to any business for day to day emails or email marketing campaigns. Ensuring that your emails reach their intended recipients is more crucial than ever. Email deliverability is a significant concern for businesses relying on email marketing and communication. This article delves into the essential components of email authentication: DMARC, SPF,…
How to Implement CASL in Your CRM
Read more: How to Implement CASL in Your CRMA Guide To Implementing CASL In Your CRM With the economy cooling and people looking for new ways to generate business, I’m getting a lot of inquiries from clients wanting to send out emails to a list of people they either got from a directory or some other source. Sending business emails out to people…
SuiteCRM Email Marketing Deep Dive
Read more: SuiteCRM Email Marketing Deep DiveSuiteCRM Email Marketing Overview SuiteCRM email marketing offers many different options and features for sending and managing email campaigns. They are fairly well documented individually in the SuiteCRM documentation. However, they are not all together in one comprehensive document that a marketer can use to plan a SuiteCRM email marking campaign. Since SuiteCRM is such…
Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow Sales
Read more: Trucking & Logistics Companies aren’t Leveraging Digital Marketing to Grow SalesAfter spending 15 years in Transportation & Logistics I’ve seen that the majority of companies just aren’t leveraging digital marketing technologies for their Sales and Marketing Teams the way they could be. Sure, they invest fortunes in dispatch and freight management software and technology, but their sales and marketing departments are often left behind. Many…
How to Generate a Million Dollars in New Gross Margin per Year
Read more: How to Generate a Million Dollars in New Gross Margin per YearDigital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.
The Formula for a Great Direct Response Mailer
Read more: The Formula for a Great Direct Response MailerDirect response mail has been around since the invention of mail. Whether your using email as the medium or a traditionally printed post card or flyer; the principals of a direct response mailer are the same. Learn how to put it all together by reading the rest of this blog post.
Email Marketing Best Practices
Read more: Email Marketing Best PracticeseMail Marketing Best Practices: Everyone is looking for email marketing best practices. This article answers a lot of question about what you should send, how you should send it and how often. What Should I Send to My Mailing List? This is where the majority of people fall down. They get stuck on what to…
Email Marketing Best Practice: 10 Essential Tips
Read more: Email Marketing Best Practice: 10 Essential TipsWhy email marketing? Consider the cost of prospecting or maintaining your current accounts. Let’s look at prospecting. Let’s say, on average a telemarketing rep can make 100 quality dials per day. They will get about 80 voicemails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and…
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