Who are you Building a Website For?
Read more: Who are you Building a Website For?Usually when I ask clients “who are you building a website for? I get a blank look. Everyone knows their business needs a website, but why? What’s the purpose? Most people don’t consider it and this article explores this subject in detail.
How to Generate a Million Dollars in New Gross Margin per Year
Read more: How to Generate a Million Dollars in New Gross Margin per YearDigital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.
Google Shopping Ads for Christmas
Read more: Google Shopping Ads for ChristmasThe holiday season is a great time for online retailers. Google Shopping ads are a secret weapon of sophisticated ecommerce websites. Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy. Learn what Google Shopping ads can do for your business in this article.
Remarketing: Small Business Secret Weapon
Read more: Remarketing: Small Business Secret WeaponRemarketing is a great tool that makes small business look like big business. Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can. Remarketing with Google Adwords will help you!
What can Google Adwords do for My Business?
Read more: What can Google Adwords do for My Business?You may be wondering “what can Google Adwords do for my Business?” The answer is… a lot! Many small business owners struggle with getting leads and new business. Google Adwords makes growing your business easy.
Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015
Read more: Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015Is your website a “Mobile Friendly Website”? It better be by April 21, 2015. Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness. If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or…
iGo Sales and Marketing Achieves Google Partner Status
Read more: iGo Sales and Marketing Achieves Google Partner StatusiGo Sales and Marketing has just achieved Google Partner Status. This means that we have met the testing and business requirements of Google to be part of their Google Partner’s Program. As a Google Partner Agency, Google monitors that we continue to service our customers and keep our staff up to date on…
7 Biggest Mistakes in eCommerce Website Design
Read more: 7 Biggest Mistakes in eCommerce Website DesignI was just asked to review an eCommerce website design that a colleague was in the process of launching. Thankfully, I pointed out the 7 biggest mistakes that were made, preventing them from bringing their revenue to a halt. Read more to make sure you’re not making these mistakes. 1. Not redirecting the old pages…
Video Brochures Marketing | Canada
Read more: Video Brochures Marketing | CanadaVideo Brochures Marketing is so new everyone is asking “what are video brochures?” Video Brochures Marketing is a brand new way to get your branding and marketing message across to your clients. A video brochure is a self enclosed unit that combines a printed brochure with a LCD video unit. The whole package can…
Target Marketing: How “Customized Solutions” is Killing Your Marketing
Read more: Target Marketing: How “Customized Solutions” is Killing Your MarketingAfter going to a multitude of business networking events I really see that the biggest mistake small business owners make is not implementing target marketing. It really amazes me when I ask people, “what makes your business different?” and the answer I commonly get is, “we offer customized solutions, we customize our product/service to the…