Email Marketing Best Practices
Read more: Email Marketing Best PracticeseMail Marketing Best Practices: Everyone is looking for email marketing best practices. This article answers a lot of question about what you should send, how you should send it and how often. What Should I Send to My Mailing List? This is where the majority of people fall down. They get stuck on what to…
Should I Build My Own Website
Read more: Should I Build My Own WebsiteQuestion: Should I Build My Own Website? Should I build my own website? This is a question that many small business owners often ask themselves. There are many tools on the web that make it “easy” to build your own website for free, or very little cost. So, why not? Before you invest a whole…
What is SEO?
Read more: What is SEO?You must want to know, what is SEO? What is SEO? It is not a simple answer. What SEO is an online marketing to market your website on the web. It encompasses many best practices and techniques, but it’s not magic bullet or magic formula. Here’s an example of a B2B site with on-going SEO…
The Art of “Marketing”
Read more: The Art of “Marketing”In all my years of marketing different products, I can tell you that the way you market your product or service does matter. People will believe what you say about your product or service and that’s why it is so important not to let them down. Be truthful and establish trust right from the start.…
Duplicate Content SEO Problems: How to Fix Them
Read more: Duplicate Content SEO Problems: How to Fix ThemWhat is Duplicate Content SEO? Duplicate content can show up for many reasons on your website and it is detrimental to your web marketing efforts. The reason is that search engines don’t know what the “real” page is. I’ve put a video together to explain to you how duplicate content happens and how you can…
How to Increase Local Search Traffic by Tagging Your Pages with NAP
Read more: How to Increase Local Search Traffic by Tagging Your Pages with NAPThis week I thought I’d do a video blog on how to increase local search traffic and search relevance of your WordPress website by adding your NAP (Name Address Phone Number) to every page of your website. Hope You Like it. <a href=”https://plus.google.com/114905414127167655231? rel=author”>Google</a>
Going Local: Hot Local Search Optimization Tips for Driving Local Search Traffic to Your Website
Read more: Going Local: Hot Local Search Optimization Tips for Driving Local Search Traffic to Your WebsiteMost people overlook the power of local marketing and local search optimization. Google has many features designed to give local business the edge in local searches. So many people don’t use them appropriately, or even consider local search optimization. Why is Local Search Optimization so Important? A growing number of searches today are now being…
The Biggest Mistake in Website Design
Read more: The Biggest Mistake in Website DesignI see it every day. There are so many websites that make this critical website design error and it is costing them thousands, if not tens of thousands in lost revenue and business. Imagine going into a department store. The store is beautiful. All the best fixtures decorate the store. All the best products are…
Email Marketing Best Practice: 10 Essential Tips
Read more: Email Marketing Best Practice: 10 Essential TipsWhy email marketing? Consider the cost of prospecting or maintaining your current accounts. Let’s look at prospecting. Let’s say, on average a telemarketing rep can make 100 quality dials per day. They will get about 80 voicemails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and…