Category: Best Practice

  • Google Analytics is Being Retired

    Google Analytics is Being Retired

    Google Analytics (Universal Analytics) is coming to an end. Google has just announced that as of July 1st, 2023, it will stop working (won’t receive any more data from your website). This is unfortunate because it had a lot to offer over its replacement – GA4.  Previously, I had been advising clients to stick with […]

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  • Free Recruiting Opportunities for Trucking Companies

    Free Recruiting Opportunities for Trucking Companies

    Many trucking companies are missing out on free recruiting opportunities.  Finding and recruiting drivers is a key strategic direction for any trucking company right now and for the foreseeable future.  Google is one of first places many people go to find a job, or anything else for that matter.  I see many companies have job […]

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  • SuiteCRM Activity Management – Best Practices

    SuiteCRM Activity Management – Best Practices

    Many sales managers often implement Activity Management in SuiteCRM.  Can SuiteCRM do it?  Yes.  However, in my experience, this is not a good idea for a number of reasons.  I can also offer some alternatives to Activity Management that drive sales rather than activity. Does Activity Drive Sales? In my experience with over 20 years […]

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  • DRIP Campaigns with Mautic & SuiteCRM

    DRIP Campaigns with Mautic & SuiteCRM

    I get clients asking all the time about building DRIP type campaigns in SuiteCRM.  While SuiteCRM is great for certain types of email marketing, DRIP campaigns are not one of them.  I usually recommend Mautic, which synchs contacts pretty seamlessly with SuiteCRM as a great marketing platform to achieve DRIP campaigns with SuiteCRM. What is […]

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  • How to Get Your WordPress Website Hacked: Guaranteed!

    How to Get Your WordPress Website Hacked: Guaranteed!

    I help clients with hacked WordPress Websites all the time.  I hear clients that have their WordPress website hacked frequently say that WordPress is so insecure and they got hacked and blame WordPress.  However, in 8 years I’ve yet to have a properly maintained website that I manage get hacked.  I have a service to […]

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  • Transportation Marketing Automation

    Transportation Marketing Automation

    Transportation Marketing Automation Overview Marketing Automation is widely used throughout other industries but Trucking and Logistics companies seem slow to adopt Marketing Automation.  Transportation Marketing Automation is a great way to fire start your sales team with qualified leads.  Plus, because it’s automated, contact activity is no longer dependent upon the limitations of your sales […]

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  • Speeding Up Your Website Grows Your Business

    Speeding Up Your Website Grows Your Business

    Not only does a faster website help you rank better on Google, but it has been shown to increase conversions which grows your online business. In addition, as of May 2021 Google is rolling out it’s pages experience algorithm which includes a big page speed indicator.  Faster websites will rank better than slower ones.  Now’s […]

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  • Website Maintenance and Why it’s Important

    Website Maintenance and Why it’s Important

    Website Maintenance is an important part of your digital marketing strategy.  Ensuring your website is properly maintained, updated and backed up will reduce downtime, virtually eliminate your site getting compromised and enable it to work faster.  Faster more secure websites typically rank higher on Google.  Especially with Google’s new page experience measurement which will be […]

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  • I just Launched a Website and It’s not Ranking on Google

    I just Launched a Website and It’s not Ranking on Google

    If you just launched a website recently and can’t find it on Google, there are a number of reasons you can’t see your site and it’s not ranking on Google. I get this question all the time.  People are so used to “googling” a website rather than typing in the address of that website.  However, […]

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  • What Should Your Business do During the COVID-19 Pandemic

    What Should Your Business do During the COVID-19 Pandemic

    The recent COVID-19 pandemic has truly changed the World.  Businesses are shut down, people are working from home where they can and most people are uncertain about what to do.  The economic impact of social distancing will likely be huge.  So what do you do as a business owner or manager?

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