Adwords, Best Practice, Marketing Strategies, SEO, Web Marketing
I just Launched a Website and It’s not Ranking on Google
If you just launched a website recently and can’t find it on Google, there are a number of reasons you can’t see your site and it’s not ranking on Google. I get this question all the time. People are so used to “googling” a website rather than typing in the address of that website. However, it’s highly unlikely your website will be found on Google after you launch it. To understand why, you need to understand how Google Search works. Ranking on Google first requires that your site is indexed For every new website, including re-designed websites. Google first has…
Read MoreAdwords, Video Marketing
Get More Exposure with YouTube Video Marketing
Everyone who’s been on YouTube has probably seen the video marketing ads that play before a video starts or the ads in the top right sidebar. It’s super easy to make this happen for you. We can help! What is YouTube Video Marketing? In case you haven’t seen them, usually before a video starts, a short “commercial” will play 5 seconds before the video you want to watch plays. The viewer has the option to opt out of the ad after 5 seconds and they’ll be taken to their video. Or, they can watch the commercial if they are interested…
Read MoreAdwords, email Marketing, Marketing Strategies, Web Marketing
How to Generate a Million Dollars in New Gross Margin per Year
Digital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.
Read MoreAdwords, Best Practice, eCommerce Website Design, Web Marketing
Google Shopping Ads for Christmas
The holiday season is a great time for online retailers. Google Shopping ads are a secret weapon of sophisticated ecommerce websites. Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy. Learn what Google Shopping ads can do for your business in this article.
Read MoreAdwords, Best Practice, News
New Google Adwords Features Boost Your Business
Google just released new Google Adwords features for advertising that they say are proven to increase click-through rates. That means more traffic for you at less cost. This article explains in detail how you can leverage these features to pump up your Adwords campaign. New Google Adwords Features are: Expanded Text Ads Responsive Display Ads Device Specific Bid Adjustments Price Extensions Expanded Text Ads Google has expanded their traditional text ads. Traditionally, it was pretty difficult to fit any kind of features and benefits into text ads in a meaningful way, especially for complex products and services. Google has addressed…
Read MoreAdwords, Best Practice, Marketing Strategies, Web Marketing
Remarketing: Small Business Secret Weapon
Remarketing is a great tool that makes small business look like big business. Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can. Remarketing with Google Adwords will help you!
Read MoreAdwords, Web Marketing
What can Google Adwords do for My Business?
You may be wondering “what can Google Adwords do for my Business?” The answer is… a lot! Many small business owners struggle with getting leads and new business. Google Adwords makes growing your business easy.
Read MoreAdwords, Best Practice
New Way to Use Your Clients Emails to Boost Business
We’ve all been hit hard by the Canadian Spam Legislation which makes it next to impossible to use email marketing effectively to promote our businesses. Google has the solution!
Read MoreAdwords, Best Practice
Google Adwords Call Forwarding Numbers Come to Canada!
Have you ever wanted to get a better way of tracking phone calls that come in from Google Adwords? If you’re like me, then you’re constantly trying to track which phone calls came in from Adwords and what the person possibly searched to find you. This is a frustrating task as compared to on line form fills where you can easily track conversions and trace it back to the keyword searched and the Adwords spend.
Read MoreAdwords, Best Practice
20 Reasons Why Small Business Fails at Google Adwords Campaign Management
I’ve helped many small businesses successfully build Google Adwords Campaigns. However, most have tried it on their own and failed. Here are 20 of the most common reasons why.
Read More