Adapting to a Cookieless Future: Why Your Google Ads Campaign Needs Enhanced Conversions
Read more: Adapting to a Cookieless Future: Why Your Google Ads Campaign Needs Enhanced ConversionsAs digital privacy regulations continue to tighten and major browsers phase out third-party cookies, Google Ads clients face a turning point in how they track and optimize campaign performance. By late 2024, Google will stop supporting third-party cookies in Chrome, joining the ranks of Firefox and Safari. This shift means marketers will need to rely…
Google Analytics is Being Retired
Read more: Google Analytics is Being RetiredGoogle Analytics (Universal Analytics) is coming to an end. Google has just announced that as of July 1st, 2023, it will stop working (won’t receive any more data from your website). This is unfortunate because it had a lot to offer over its replacement – GA4. Previously, I had been advising clients to stick with…
I just Launched a Website and It’s not Ranking on Google
Read more: I just Launched a Website and It’s not Ranking on GoogleIf you just launched a website recently and can’t find it on Google, there are a number of reasons you can’t see your site and it’s not ranking on Google. I get this question all the time. People are so used to “googling” a website rather than typing in the address of that website. However,…
Get More Exposure with YouTube Video Marketing
Read more: Get More Exposure with YouTube Video MarketingEveryone who’s been on YouTube has probably seen the video marketing ads that play before a video starts or the ads in the top right sidebar. It’s super easy to make this happen for you. We can help! What is YouTube Video Marketing? In case you haven’t seen them, usually before a video starts, a…
How to Generate a Million Dollars in New Gross Margin per Year
Read more: How to Generate a Million Dollars in New Gross Margin per YearDigital Marketing is a powerful tool for growing your business, for those willing to invest the time and money in a great online marketing system. Here’s a case study of how iGo Sales and Marketing helped one of our clients generate a million dollars in new business gross margin in one fiscal year.
Google Shopping Ads for Christmas
Read more: Google Shopping Ads for ChristmasThe holiday season is a great time for online retailers. Google Shopping ads are a secret weapon of sophisticated ecommerce websites. Google shopping ads drive targeted traffic to your ecommerce website who are ready to buy. Learn what Google Shopping ads can do for your business in this article.
New Google Adwords Features Boost Your Business
Read more: New Google Adwords Features Boost Your BusinessGoogle just released new Google Adwords features for advertising that they say are proven to increase click-through rates. That means more traffic for you at less cost. This article explains in detail how you can leverage these features to pump up your Adwords campaign. New Google Adwords Features are: Expanded Text Ads Responsive Display Ads…
Remarketing: Small Business Secret Weapon
Read more: Remarketing: Small Business Secret WeaponRemarketing is a great tool that makes small business look like big business. Like many small businesses, you probably have a limited budget and really want to squeeze out all the marketing effectiveness from your advertising spend you can. Remarketing with Google Adwords will help you!
What can Google Adwords do for My Business?
Read more: What can Google Adwords do for My Business?You may be wondering “what can Google Adwords do for my Business?” The answer is… a lot! Many small business owners struggle with getting leads and new business. Google Adwords makes growing your business easy.
New Way to Use Your Clients Emails to Boost Business
Read more: New Way to Use Your Clients Emails to Boost BusinessWe’ve all been hit hard by the Canadian Spam Legislation which makes it next to impossible to use email marketing effectively to promote our businesses. Google has the solution!
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