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7 Biggest Mistakes in eCommerce Website Design
Read more: 7 Biggest Mistakes in eCommerce Website DesignI was just asked to review an eCommerce website design that a colleague was in the process of launching. Thankfully, I pointed out the 7 biggest mistakes that were made, preventing them from bringing their revenue to a halt. Read more to make sure you’re not making these mistakes. 1. Not redirecting the old pages…
Canadian Anti-Spam Legislation
Read more: Canadian Anti-Spam LegislationHow not to break the law – New Canadian Anti-Spam Legislation (CASL) You may or may not know that there is a new SPAM law in Canada that takes effect July 1 2014. Penalties for contravention can be up to $10 MILLION DOLLARS for businesses. What does this mean for me and my business? You…
Video Brochures Marketing | Canada
Read more: Video Brochures Marketing | CanadaVideo Brochures Marketing is so new everyone is asking “what are video brochures?” Video Brochures Marketing is a brand new way to get your branding and marketing message across to your clients. A video brochure is a self enclosed unit that combines a printed brochure with a LCD video unit. The whole package can…
How to Set and Achieve Goals
Read more: How to Set and Achieve GoalsiGo Sales and Marketing is celebrating the completion of their first year in business. Our blog normally covers marketing topics but at this special time we thought our clients might enjoy a blog post related to how to set and achieve goals. What are Goals? I’ve had conversations over the years about what…
Rebranding: an alternative solution to refresh your brand
Read more: Rebranding: an alternative solution to refresh your brandShould I consider rebranding? One of the Marketing’s principles is that every product has a life cycle. The life cycle length depends on the nature of the product, the Marketing support behind it and the distribution. The same principle applies to any brand. Reinventing the wheel is not necessary in many cases. When you think…
Target Marketing: How “Customized Solutions” is Killing Your Marketing
Read more: Target Marketing: How “Customized Solutions” is Killing Your MarketingAfter going to a multitude of business networking events I really see that the biggest mistake small business owners make is not implementing target marketing. It really amazes me when I ask people, “what makes your business different?” and the answer I commonly get is, “we offer customized solutions, we customize our product/service to the…
Best WordPress Plugins – In My Opinion
Read more: Best WordPress Plugins – In My OpinionWhat are the best WordPress Plugins? Here’s my list of the best WordPress Plugins. First, you should know I’m not a programmer or application developer. I use WordPress everyday to build sites for clients, as well as, my own website. I know a little HTML and a little PHP and a little CSS. I use…
Email Marketing Best Practices
Read more: Email Marketing Best PracticeseMail Marketing Best Practices: Everyone is looking for email marketing best practices. This article answers a lot of question about what you should send, how you should send it and how often. What Should I Send to My Mailing List? This is where the majority of people fall down. They get stuck on what to…
What colour should I use for my logo?
Read more: What colour should I use for my logo?What colour should I use for my logo? The meaning of COLOUR: Very often, we ask ourselves the question: What colour should I use for my logo? Although colour is abstract, it is a form of non verbal communication and it communicates so much in so many ways. It is able to create many different reactions and feelings.…
WHY YOUR LOGO DESIGN IS IMPORTANT
Read more: WHY YOUR LOGO DESIGN IS IMPORTANTTHINGS TO CONSIDER BEFORE CREATING A LOGO Would you go to a job interview wearing track pants and sneakers? The first impression is very important as it will be the first thing that people will remember about you. If you do everything possible to look professional and present yourself in the best possible way, why…
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