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Prepare for Google Mobile Friendly Website Doomsday on April 21st 2015
Is your website a “Mobile Friendly Website”? It better be by April 21, 2015. Google plans to update their alogarithm and penalize sites that do not meet their standards for mobile friendliness. If you are a local business that depends on a big portion of your search traffic from mobile, like a service business or…
March 25, 2015
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Logo File Formats Explained
I often get clients asking me to send them the highest resolution file possible for their logo design. However, this is not as easy as it sounds. Contained in this article is Logo File Formats Explained!
March 24, 2015
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Advice for Entrepreneurs
Thanks everyone! 2 Years in business seems like it has gone by in a blink of an eye. We’ve had wonderful customers and had the opportunity to work on some awesome projects. I thought I’d share some of the learning I’ve had over the last two years as a new “entrepreneur” and offer some advice…
March 4, 2015
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20 Reasons Why Small Business Fails at Google Adwords Campaign Management
I’ve helped many small businesses successfully build Google Adwords Campaigns. However, most have tried it on their own and failed. Here are 20 of the most common reasons why.
January 22, 2015
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iGo Sales and Marketing Achieves Google Partner Status
iGo Sales and Marketing has just achieved Google Partner Status. This means that we have met the testing and business requirements of Google to be part of their Google Partner’s Program. As a Google Partner Agency, Google monitors that we continue to service our customers and keep our staff up to date on…
September 3, 2014
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7 Biggest Mistakes in eCommerce Website Design
I was just asked to review an eCommerce website design that a colleague was in the process of launching. Thankfully, I pointed out the 7 biggest mistakes that were made, preventing them from bringing their revenue to a halt. Read more to make sure you’re not making these mistakes. 1. Not redirecting the old pages…
June 13, 2014
Read more: 7 Biggest Mistakes in eCommerce Website Design
Canadian Anti-Spam Legislation
How not to break the law – New Canadian Anti-Spam Legislation (CASL) You may or may not know that there is a new SPAM law in Canada that takes effect July 1 2014. Penalties for contravention can be up to $10 MILLION DOLLARS for businesses. What does this mean for me and my business? You…
May 7, 2014
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Video Brochures Marketing | Canada
Video Brochures Marketing is so new everyone is asking “what are video brochures?” Video Brochures Marketing is a brand new way to get your branding and marketing message across to your clients. A video brochure is a self enclosed unit that combines a printed brochure with a LCD video unit. The whole package can…
April 10, 2014
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How to Set and Achieve Goals
iGo Sales and Marketing is celebrating the completion of their first year in business. Our blog normally covers marketing topics but at this special time we thought our clients might enjoy a blog post related to how to set and achieve goals. What are Goals? I’ve had conversations over the years about what…
March 15, 2014
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Rebranding: an alternative solution to refresh your brand
Should I consider rebranding? One of the Marketing’s principles is that every product has a life cycle. The life cycle length depends on the nature of the product, the Marketing support behind it and the distribution. The same principle applies to any brand. Reinventing the wheel is not necessary in many cases. When you think…
March 11, 2014
Read more: Rebranding: an alternative solution to refresh your brand