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Email Marketing Best Practice: 10 Essential Tips
Read more: Email Marketing Best Practice: 10 Essential TipsWhy email marketing? Consider the cost of prospecting or maintaining your current accounts. Let’s look at prospecting. Let’s say, on average a telemarketing rep can make 100 quality dials per day. They will get about 80 voicemails, they will get shut down about 10 times, 5 people won’t be qualified, that leaves 5 people, and…
Infographic: How to Use SEO & SEM to Generate Revenue with Your Website
Read more: Infographic: How to Use SEO & SEM to Generate Revenue with Your WebsiteIt’s often difficult to explain to new or prospective customers exactly what we do with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to turn their websites into revenue generating centers. It’s not just one thing. It’s a range of things that have to be done to bring it all together to build a…
What the Heck is Web Marketing?
Read more: What the Heck is Web Marketing?I’ve been a B2B marketer for almost 20 years. Times have changed. Back in the “old” days, B2B marketing was all about trade shows, advertising in trade magazines, direct mail marketing, placing ads in the yellow pages and purchasing indexes. Networking and direct selling were also great ways to get in front o f a…
iGo Sales and Marketing Blog
Read more: iGo Sales and Marketing BlogWelcome to Web Marketing! Welcome to the iGo Sales and Marketing Blog. My name is Paul Stevens and I’ve been in B2B marketing for almost 20 years. My passion is “the new marketing”. While the internet has been a key marketing tool for consumers for many years, B2B marketing has just recently started to take…
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