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Rebranding: an alternative solution to refresh your brand
Should I consider rebranding? One of the Marketing’s principles is that every product has a life cycle. The life cycle length depends on the nature of the product, the Marketing support behind it and the distribution. The same principle applies to any brand. Reinventing the wheel is not necessary in many cases. When you think…
March 11, 2014
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Target Marketing: How “Customized Solutions” is Killing Your Marketing
After going to a multitude of business networking events I really see that the biggest mistake small business owners make is not implementing target marketing. It really amazes me when I ask people, “what makes your business different?” and the answer I commonly get is, “we offer customized solutions, we customize our product/service to the…
February 4, 2014
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Best WordPress Plugins – In My Opinion
What are the best WordPress Plugins? Here’s my list of the best WordPress Plugins. First, you should know I’m not a programmer or application developer. I use WordPress everyday to build sites for clients, as well as, my own website. I know a little HTML and a little PHP and a little CSS. I use…
October 24, 2013
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Email Marketing Best Practices
eMail Marketing Best Practices: Everyone is looking for email marketing best practices. This article answers a lot of question about what you should send, how you should send it and how often. What Should I Send to My Mailing List? This is where the majority of people fall down. They get stuck on what to…
October 4, 2013
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What colour should I use for my logo?
What colour should I use for my logo? The meaning of COLOUR: Very often, we ask ourselves the question: What colour should I use for my logo? Although colour is abstract, it is a form of non verbal communication and it communicates so much in so many ways. It is able to create many different reactions and feelings.…
September 27, 2013
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WHY YOUR LOGO DESIGN IS IMPORTANT
THINGS TO CONSIDER BEFORE CREATING A LOGO Would you go to a job interview wearing track pants and sneakers? The first impression is very important as it will be the first thing that people will remember about you. If you do everything possible to look professional and present yourself in the best possible way, why…
September 19, 2013
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Video Search Engine Optimization: A ticket to the first page of Google?
Video Search Engine Optimization is an effective way to increase your online marketing efforts and not only increases your chances of being found on the first page of Google, but significantly increases conversions and click-throughs. This article is going to highlight the key benefits of video search engine optimization and how videos can help you…
September 10, 2013
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Should I Build My Own Website
Question: Should I Build My Own Website? Should I build my own website? This is a question that many small business owners often ask themselves. There are many tools on the web that make it “easy” to build your own website for free, or very little cost. So, why not? Before you invest a whole…
August 27, 2013
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What is SEO?
You must want to know, what is SEO? What is SEO? It is not a simple answer. What SEO is an online marketing to market your website on the web. It encompasses many best practices and techniques, but it’s not magic bullet or magic formula. Here’s an example of a B2B site with on-going SEO…
June 25, 2013
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The Art of “Marketing”
In all my years of marketing different products, I can tell you that the way you market your product or service does matter. People will believe what you say about your product or service and that’s why it is so important not to let them down. Be truthful and establish trust right from the start.…
June 17, 2013
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