Don’t rent your sales process.
Own it.
Fractional Sales Manager services that transform inconsistent selling into a repeatable, scalable system. Build a Sales Machine powered by process, accountability, and a CRM you actually own.
Book a Discovery Workshop
Do Any of These Sound Familiar?
- Sales only happen when you step in personally — your reps don’t follow up the way you’d like.
- Opportunities get lost or sit idle, and you don’t always know until it’s too late.
- Your CRM is either not being used, or it’s not giving you the visibility you need.
- Revenue comes in unpredictable chunks, and forecasting feels like guesswork.
Typical Sales Bottlenecks
Lost Leads
Good prospects slip through the cracks when follow-up isn’t consistent.
No Visibility
Without a clear pipeline, forecasting feels like guesswork.
CRM Abandoned
When there’s no process, even the best tools go unused.
Unpredictable Revenue
Without structure, sales come in chunks instead of consistently.
Missed Opportunities
Hot deals stall or slip away without clear next steps.
No Accountability
It’s hard to coach or measure reps when there’s no defined process.
If this feels familiar, it’s not because your team isn’t trying. It’s because you don’t yet have a Sales Machine — a structured, repeatable system that drives consistent results.
The Cost of Doing Nothing
When sales runs without structure, the impact goes beyond just missed deals. It affects every part of your business:
- Inconsistent Revenue. Cash flow becomes unpredictable. One month looks great, the next feels like a drought.
- Wasted Marketing Spend. Every lost lead represents wasted ad dollars and sales effort that you’ll never get back.
- Management by Stress. Without visibility, you end up chasing your team for updates instead of coaching them on what really matters.
- Locked Into SaaS Vendors. If you rely on a rented CRM, you’re at the mercy of license fees and feature changes you can’t control.
The truth is, your team isn’t failing because they’re not working hard. They’re failing because they don’t have a Sales Machine to run on.
How We Build Your Sales Machine
A Sales Machine doesn’t happen by accident. It’s built step by step — starting with process clarity, then supported by the right CRM and accountability systems. Here’s how I guide you through it:
Assess
We review your current sales practices, identify bottlenecks, and uncover where leads and opportunities are slipping through.Design
I map out a clear, repeatable Sales Machine: documented stages, defined actions, and measurable checkpoints your team can follow.Implement
Your process comes to life inside SuiteCRM, complete with automations, dashboards, and exception reporting so nothing falls through the cracks.Coach
I work alongside your team to ensure adoption, accountability, and continuous improvement — so the Sales Machine keeps running smoothly.
A Sales Machine only works if the process is supported by the right tools. And here’s where most businesses go wrong
— they rent their CRM instead of owning it.
Tools That Support the Sales Machine
Process comes first — tools come second. As your Fractional Sales Manager, I make sure the systems you use actually support the way you sell. That might mean refining how you use your current CRM, or implementing one that gives you more control.
Aligned With Process
The CRM is built around your sales stages, not generic templates.
Adoption That Sticks
Reps use the system because it reflects how they actually sell.
Control & Flexibility
Open-source options like SuiteCRM mean you’re never at the mercy of license fees or forced upgrades.
I’m not here to sell you software — I’m here to make sure your sales team has the structure, accountability, and tools they need to perform.
Build Your Sales Machine, Your Way
Start small with a workshop, engage ongoing leadership, or implement the full system — the choice is yours. <br><br>
Discovery Workshop
- A quick, low-risk way to start.
- Deep dive into your current sales practices.
- Identify bottlenecks, missed opportunities, and gaps.
- Documented roadmap for your Sales Machine.
- 1–2 week turnaround.
Fractional Sales Manager (Recommended)
- Hands-on leadership without the full-time hire.
- 3–6 month engagement with weekly touchpoints.
- Build accountability and coach your sales team.
- Install a repeatable, measurable sales process.
- Ongoing visibility into pipeline and performance.
Sales Machine Implementation
- Put your process into action.
- Full CRM setup tailored to your sales stages.
- Automations and exception reporting to keep reps on track.
- Dashboards for forecasting and management visibility.
- Ensures nothing falls through the cracks.
Don’t Rent Your Sales Process. Own It.
Start building your Sales Machine today. It begins with a Discovery Workshop — a simple way to uncover gaps, design structure, and put your sales team on the path to predictable results.
“Working with Paul and iGo Sales and Marketing has completely changed how we manage sales at FHC. He not only helped get our SuiteCRM up and running for our team, but also helped us design a true closed-loop selling process. Today, leads are tracked and followed up on time, quotes are presented and resolved, and account management is measured with exception reporting and automation. With Paul’s help, I can confidently manage a large and geographically diverse sales team across California and the United States — and rest easy knowing nothing is falling through the cracks.”
Business Development Director, FHC
